This article offers valuable OKR tips from Jeff Weiner – the man who grew LinkedIn into a company worth more than $20 billion. Weiner replaced Reid Hoffman as CEO of LinkedIn in late 2008 and played a central role in the social media giant’s acquisition by Microsoft for $26.2 billion in June 2016. He was once recognised as one of the ‘top 10 CEOs at US tech companies’ by Glassdoor.

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In this article – which draws on statements made by Weiner at a First Round Capital CEO Summit – the renowned businessman explains how to use OKRs to put your company mission into action. He stresses that an inspiring vision – while crucial for getting a business up and running – can only take you so far. You need the right processes in place to actually succeed in the long-term.

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Weiner drives home the importance of ensuring OKRs are truly embedded in the company culture. Establishing company values is great, but if those values get easily tossed to the wayside then teams will lose motivation. He also gives an insight into how OKRs are measured at LinkedIn. He stresses the importance of regular ‘strategic deep dives’ and separating tactics from strategy so that teams aren’t constantly switching between long-term and short-term thinking.

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At around 2,000 words, this article is an 8-minute read and a must for any team leader looking to borrow some of LinkedIn’s OKR magic.